A Brand Identity Fuelled by Light & Innovation.
Solux’s mission to redefine solar energy presented me with a unique opportunity to build a brand identity that embodies its groundbreaking spirit and dedication to sustainability. As a company revolutionising the solar energy game, Solux sought a visual identity that communicates innovation, accessibility, and a commitment to a cleaner future.
Illuminating the Path to a Sustainable Tomorrow.
The goal of this project extended beyond designing just a logo; it was about translating Solux’s ethos into a striking, dynamic visual language. Inspired by the seamless flow of energy, the vitality of sunlight, and the company’s pioneering approach, the new identity is modern, energetic, and symbolic of transformation.
By incorporating elements that balance modernism with energy, this visual identity positions Solux as a leader in the solar energy sector – a bold, memorable, and inspiring presence in the journey toward a brighter tomorrow.
