I’m not here to waffle, but hey, it’s nice to know who you’re working with, right?

I’m Alex, a Staffordshire lad born and raised. I grew up in Great Wyrley and now live in Hednesford with my wife-to-be.

Creativity’s been in my blood since day one. If there was a crayon nearby, I was already drawing with it. Everything changed when I discovered Graphic Design at 15 – and that was it. I was hooked. Evenings were spent glued to my mum’s ancient Windows PC, designing whatever I could dream up.

A-Levels weren’t exactly my shining moment… I got distracted, like any teenage lad, but switching to college gave me the hands-on creative freedom I needed. From there, I found my stride, explored all kinds of design styles, and never looked back.

After college came an apprenticeship in Digital Marketing, followed by four years working in the Travel and Automotive industries. Redundancy hit in late 2023, but instead of sulking, I doubled down and launched AP Creates. Best decision I’ve ever made.

Now, I spend my days designing bold designs for those who dare to be brave. And when I’m not behind my desk, I’m in the gym lifting weights, throwing punches (karate), lifting pints, or chasing that next big idea.