Alfie’s World of Adventures is a family-run YouTube channel made to inspire groups, families, and curious minds to explore the world and try new things, from day trips to epic getaways. When Alfie’s parents came to me, they wanted a brand identity that felt fun, full of life, and true to their family values: honesty, community, inspiration, and passion.

So I built a visual identity around exactly that. Starting with a custom mascot of Alfie himself (yep, real kid, real legend) sporting sunnies and a tropical shirt. The whole vibe is energetic, welcoming, and a little cheeky, just like Alfie.

The full logo suite includes a mascot-led main logo, portrait and landscape lockups, an icon for tighter spaces, and a clean text version. I also put together a sunny colour palette and rounded, friendly type to keep things bright, engaging, and easy to use across every channel.

Alfie and his parents were over the moon with the final brand, especially how the mascot nailed his look and personality. With this new visual toolkit, they’ve now got everything they need to grow the channel, launch merch, and take Alfie’s world on even bigger adventures.