Travelling the world, one adventure at a time.
Alfie’s World of Adventures is a YouTube channel aimed at inspiring families and groups to explore the world and try out new experiences. Alfie and his family approached me to create a playful and engaging brand identity that would resonate with their target audience, while also reflecting the channels core values of honesty, community spirit, inspiration, and passion.
The mascot I designed is a mini version of Alfie himself, wearing sunglasses and a tropical shirt, embodying the fun, adventurous spirit of the brand. The logo suite includes the mascot, landscape and portrait lockups for various applications, an icon for smaller uses, and a text-only version for flexibility. I also developed an appropriate colour palette and friendly typography to ensure the brand feels approachable yet premium for the target audience.
The final deliverables included a full logo suite and brand guidelines to ensure consistency across platforms. Alfie was delighted with the result, particularly how the mascot captured his personal style and the lighthearted tone of the channel. The versatile branding assets will help Alfie grow on YouTube, as well as across merchandise and other promotional materials.
Watch Alfie here.
