Designing a fresh identity to take over the online pump sales industry.

Pumpify’s entry into the highly competitive online pump sales market was an opportunity to craft a logo that captures its innovation, reliability, and customer-focused approach.

The aim of this visual identity went beyond just a logo creation, it was about channeling Pumpify’s ethos into a visual identity that feels strong, modern, and professional. By using design elements that convey both fluid movement and precision, this new logo mark embodies the dynamic character of Pumpify – becoming a memorable and distinct mark in the online pump industry.

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A customer-centric approach to online pump sales.

Beyond the visual identity, the tone of Pumpify is engaging and approachable, making pump selection and purchasing more intuitive for customers who may not be industry experts. By blending practical functionality with a clean aesthetic, Pumpify carves out a unique space in the online marketplace.

Developed for Trebles as an in-house brand.