Creative Process

I’m glad I’ve piqued your interest enough for you to explore how I work. That’s a great start – we’re one step closer to working together! Working with me means going through a creative journey where your vision and goals take the spotlight. Here’s what you can expect from the creative process:

Discovery

After receiving your enquiry through my online form, I will email you to schedule a Discovery Call. This is an informal chat where we can explore, understand, and align our ideas for the project.

Following this call, I will send you a project proposal detailing the deliverables and scope of work we discussed. Once you approve the proposal, a contract and a 50% deposit invoice will be issued before we commence the work.

Strategy & Direction

Based on what we discussed during our Discovery Call, the next step may involve another call to further refine your brand strategy. Following this, I will research various design styles that align with the strategy for your business. I will prepare several moodboards for you to review, helping us determine the direction for typography, colour palettes, layout styles, and the overall feel of your brand from the start.

Creation

I start by diving into the information you shared during the Discovery Call or our Strategy and Direction Call. I’ll brainstorm concepts, sketch out ideas, and explore various design directions that align with your goals and preferences.

During the sketching stage, I translate my ideas into visuals, dedicating significant time to this process. By sketching, I filter out generic designs and focus on developing more juicy ideas. I experiment with colour schemes, typography, imagery, and layout compositions to ensure the design aligns with your strategy and objectives.

Presentation

The creation stage ends in with a call where I present the brand concept design to you. I’ll prepare a brand presentation that showcases the design’s evolution and explains the reasoning behind each decision. This presentation provides you with an opportunity to discuss the concept, share feedback, and ensure your satisfaction before I send over the final design assets. My design packages include three rounds of revisions to perfect the concept, and if a new direction needs to be explored, that option is available as well.

Finalising & Off-Boarding

Following the presentation call, I’ll use your feedback, making any necessary adjustments to align with your preferences. Once you’ve approved the final design and the remaining 50% of the invoice is settled, I’ll create a comprehensive brand guidelines document and package all final assets in every format you’ll need for both web and print. At this stage, I’ll also request your final thoughts on the design journey and our collaboration, which can help me improve my process and therefore my business.

Project Aftercare

Support

Even after the project is complete, I’m here for you with ongoing project support. Whether you need additional guidance, assistance with implementation, or further design help, I’m committed to maintaining a long-term relationship with all of my clients. Please feel free to drop me a message anytime!