I was privileged to partner with Horizon, a London-based investment consultancy firm, to craft a visual narrative that reflects their values of growth, reliability, and forward-thinking. The journey began with a deep dive into understanding Horizon’s core characteristics and aspirations. Through collaborative discussions and research, I unearthed their unique essence and distilled it into a logo mark that conveys success and confidence.

The main element of the design is an ascending bar graph, symbolising the upward trajectory of success and wealth. Seamlessly integrated within the graph is the letter ‘H’, representing the initial of Horizon. The colour scheme used was to stay true to a real-life horizon with the rising sun, by incorporating a dark blue and orange.

Once the logo had been created, I then extended the visual identity across various touchpoints. From business cards, a dynamic website, to even mocking up Horizon’s physical presence through a shopfront and signage. These real-world examples serve as beacons, guiding clients toward the promise of a brighter financial future.

I am immensely proud to have worked on this project. The result is a visual identity with trust, growth, and unwavering commitment to success at the forefront.