Little Smiles, a brand-new startup in the childcare industry, approached me with an exciting challenge: to create a captivating brand identity from the ground up. The task was clear – the brand’s image needed to reflect their nurturing and joyful approach to childcare.

With an eager spirit for a fresh start, I crafted a look that was both playful and reassuring. While the startup was open to exploring different ideas, myself and the Little Smiles team decided to embrace their lighthearted personality by using a font and colour scheme to suit, symbolising the delight and positivity that came with their care.

I delivered a delightful brand creation that underscored their commitment to providing a happy and secure haven for children. This comprehensive startup project extended to encompass business cards and social media banners, ensuring a consistent, child-friendly brand image in every interaction with parents and their little ones.