Charlie from My Pet Physio came to me with a Canva-made logo that wasn’t quite cutting it. She loved the colours and type, but the mark itself? Bit of a dog’s dinner.

So, I took what she liked and rebuilt it with purpose by keeping the original palette and typography, but designing a clean, clever logo mark using negative space. Two horses hidden in the ears of a dog’s face? You better believe it. Simple, bold, and straight to the point (just like her physio work).

This one’s a great reminder that while AI tools can churn something out, they can’t replace real design thinking. You can’t automate heart, vision, or the magic that makes a brand feel right.