First things first: we talk.

I’ll drop you an email to book a Discovery Call where we can get into your business, your ideas, your goals and what you’re actually trying to achieve. Nothing complicated; just a proper chat to figure out what you need and whether we’re a good fit.

Then I’ll turn all that into a clear project proposal, so you know exactly what’s included, what it’ll cost and what happens next.

Happy? Contract signed, 50% deposit paid. Let’s f*cking go.

This is where we figure out what your brand should actually feel like.

We’ll dig deeper into your positioning, audience and creative direction before my pencil touches any paper. I’ll research, explore and build moodboards covering things like colour, typography, imagery and overall vibe.

The goal? Get us completely aligned on the direction before the design work begins.

There’s a reason behind it all.

Now the fun really starts.

I’ll take everything we’ve uncovered so far and start turning ideas into something tangible. Sketching, experimenting, refining and pushing concepts until we find something that feels unmistakably you.

I’ll explore the logo, colours, typography, layouts and visual elements – constantly asking whether each decision actually earns its place.

Because I don’t want to make something that’s simply ‘nice’. I want to make something that makes you go, “HOLY SH*T. THAT’S IT.”

Once the design is ready, we’ll jump on a presentation call and I’ll take you through the thinking behind it.

You’ll see where the ideas came from, why certain choices were made and how everything connects back to your brand strategy.

Then it’s over to you.

Ask questions. Give feedback. Pick things apart. Get excited. Your package includes up to three rounds of revisions, so we’ve got room to tweak, refine and get the thing absolutely spot on.

And if we need to rethink something? We’ll rethink it.

You’ve signed everything off. The final 50% is paid. Now I’ll get everything polished, organised and ready for the real world.

You’ll receive your complete set of brand assets for print and digital, along with your brand guidelines so you know exactly how to use everything without accidentally murdering your new identity six months down the line.

Then that’s it; it’s over to you to get your brand out there and kick some arse.