When the Cannock Chase Theatre Trust came to me, they were on a mission to save their beloved theatre from permanent closure – and they needed a brand identity that could rally a community and get noticed.

The solution? A bold, modern logo that blends heritage with hope. I created a visual system inspired by the stage of the Prince of Wales Centre, the natural beauty of Cannock Chase, and a feeling of renewal. I layered the logo lockups with a vibrant, campaign-ready colour palette that works just as well on banners as it does on brochures.

From digital assets to printed leaflets, the brand now feels like a proper movement. It’s loud, proud, and ready to take centre stage.